Senior Marketing Manager, Senior Account Director, Strategist & Consultant, Data Analyst, Digital Marketer, Communication Management, Project Manager
Projects
A few of the projects I have worked on over the past few years. I did work on more projects and would love to expand more on the thinking behind every strategy and creative execution. Let us meet, and let us discuss these more.
01
Box of F*cks
Strategy on The Box of F*cks chocolates designed to send to new and prospective clients: “The amount of f*cks we would give to work with you”. In return, Halo landed 8 out of the 10 clients that received the box.
02
Ballantines
Client wanted to give the brand's international campaign, “There’s No Wrong Way” a South African cultural context. We looked at the way SA people party, live, create, mingle, and consume. Each execution highlighted the unique way our target audience lives their lives, showing how they carve out a space for their “way” and their unique perspectives.
03
Motherf*nancial
The naming and identity concept design for a newcomer insurance brand framed insurance as cover for when things go south and the F*s start rolling. Introducing Mother F*nancial, because everyone needs a little back up for those blunders in life.
04
Atopia
Creative strategy for a client to understand current industry and consumer insights in order to optimise the brand message of "A world full of flavour”. Then to develop a content calendar to support Atopia's growth that helps position them as the premium NoLo spirit choice in the category.
05
&Partner
Strategy for Halo Advertising to expand from just advertising during covid times. Instead crunching out to a specialist firm: &Partner, a product, services and revenue design consultancy that helps businesses reimagine how they do what they do.
Born out of the urgent need for innovation and survival in the short and medium-term, &Partner delivers solutions based on the fact that there is no new normal – but that change is the only constant.
06
Bushmills
The brief was to relook at the key messaging in order to marry RICH and TIME. We explored one path that worked very strongly within the ‘rich/time’ space.
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Rich in...experience
Rich in...character
Rich in...spirit
Rich in...
07
Wisrod Investements
A microfinance company that operates in southern Africa needed a brand refresh. On top of the brand refresh, a strategy to retain and attract clients was formulated. Ideas included financial literacy sessions in the town hall for less privileged women, which make up 70% if the clients.
08
Deanston
Deanston is cut from a different tartan. It’s simply unlike any other single-malt Scotch and unlike what you’ve come to expect from the whisky. From the origin story, the distillery experience, the happy accident, the attitude, the innovation and propensity to experiment, the waxiness, the people, the community, the flavour, the challenger mindset, and the stand-out brand.
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Through the positioning of unlikely we disrupted and intrigued, built a completely distinctive brand, and built the Deanston brand equity with loads of unlikely characters, unlikely places, unlikely stories, and unlikely influencers.
09
Yoco
Yoco’s little card machine packed a huge punch when it came to transforming how small businesses transact. Small on size and price, yet packed with tons of features, our TVC for this little guy touted it as “The Next Small Thing”.
10
Lanterna Education
Paid ads on Google, Facebook & Instagram to help Lanterna get more leads that convert to students. In just 6 months we ramped up their marketing efforts and helped them gain a better understanding of where their marketing budgets would make the biggest impact.
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Percentage Increase in number of leads = 439%
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Percentage Increase in number of QLs- 212%
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Percentage Increase in number of Customers- 80%
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Percentage Decrease in CAC - 37%
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Increase in CTR - 66%
11
ALX
ALX Africa exists to create young leaders in Africa and tackle the unemployment issue the continent will be facing only a few years from now.
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Data is your friend. Without the numbers backing the campaign, it quickly loses its value. Throughout our partnership with ALX, there was tremendous growth, and we were able to promptly prove the ROAS!
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155 campaigns run across 30 African countries
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329 ad sets testing audience segments against each other
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4 799 ads run throughout the campaign
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Over 300 000 quality leads generated
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1.95% average CTR on social
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Target CPL below $1.80
